The Selfish Meme: How Organisational Memes Define Culture
In The Selfish Gene, Richard Dawkins changed the conversation around evolution by focusing on the gene as the unit of reproduction. He created a new word, MEME, an idea that replicates itself. Deutsch, in The Beginning of Infinity, extended this idea to be a unit of knowledge that self replicates. Cultures can be thus defined by memes. Now, we are examining organisational memes and how they define the culture of a business. We know that culture must change for transformation to work. We are modelling organisational memes and how to influence their evolution and seeing some startling results.